Confidential Proposal prepared exclusively for Ou Handel's Boerseep
Crafted by Crescita Lab

Digital Growth Proposal for Ou Handel’s Boerseep

Howzit! Ou Handel's Boerseep carries a rich South African family heritage of crafting authentic, all-natural laundry and all-purpose soap. Our vision at Crescita Lab is to lay down a solid foundation—building a high-converting, modern e-commerce engine with built-in CRM capabilities that honors your legacy while scaling online sales nationwide.

100%
Heritage Focus
Mobile-First
High Conversion
Built-In
CRM Capabilities
Explore Build Options Calculate Investment
Ou Handel's Boerseep Digital Showcase
Legacy Meets Innovation
Fast, scalable & South African local ready
2026 Ready
Our Strategic Approach

A Lekker Blueprint for Sustainable E-Commerce Success

We believe in pairing your authentic South African craftsmanship with state-of-the-art web technology. Here is how we will position Ou Handel's Boerseep for market leadership.

1. Honoring Your Heritage

Every pixel will celebrate the traditional Boerseep recipe, family values, and natural purity that your customers love and trust.

2. Modern E-Commerce Engine

We build high-performance e-commerce storefronts equipped with built-in CRM capabilities—giving you full control over customer relationships and repeat sales.

3. Consistent Monthly Retainer

Launching the store is just step one. Our active marketing and management retainer drives ongoing traffic, local SEO visibility, and repeat orders.

Phase 1 • Once-Off Investment

The E-Commerce Build Tiers

Choose the ideal digital engine build level for Ou Handel's Boerseep. All packages include a robust, high-performance shopping foundation with zero legacy bloat.

Tier 1 • Foundation

The Essential Engine

Ideal for launching a clean, reliable digital shop presence with core payment processing and fast mobile speeds.

R 12,000
Once-off setup investment
What's Included:
  • Clean, modern e-commerce rebuild
  • Core product catalog setup (up to 15 SKUs)
  • Standard SA payment gateways (PayFast / Ozow / EFT)
  • Mobile-first responsive optimization
  • Flat rate & courier shipping rules setup
  • SSL security certificate configuration
Recommended Choice
Tier 2 • High Conversion

The Growth Build

Our most popular tier. Combines custom heritage styling, direct WhatsApp ordering, and automated cart recovery to maximize sales.

R 15,000
Once-off setup investment
Everything in Tier 1, Plus:
  • Custom heritage brand styling & bespoke UI
  • Enhanced product story layouts & batch info
  • Direct WhatsApp chat & click-to-order integration
  • Foundational South African SEO & local metadata
  • Basic automated abandoned cart recovery workflow
  • Built-in basic CRM customer directory
Tier 3 • Enterprise Scale

The Premium E-Commerce

For maximum automation, live shipping calculations, review widgets, and deep CRM integration for scaling nationwide.

R 19,000
Once-off setup investment
Everything in Tier 2, Plus:
  • Advanced shipping API integration (The Courier Guy / Pargo)
  • Automated customer review collection & social proof
  • Premium sub-second page speed optimization
  • Full CRM integration (lifetime value & order pipeline)
  • Custom soap gift-box / bundle builder feature
Phase 2 • Ongoing Monthly Retainer

Maintenance & Marketing Services

Keeping Ou Handel's Boerseep fast, secure, visible on Google, and driving continuous sales every month.

Retainer Tier 1 • Essential Care

Maintenance & Visibility

Essential ongoing technical peace of mind, high-speed hosting management, and local Google Business optimization.

R 5,000 / month
Billed monthly • Cancel anytime
Included Services:
  • Managed premium cloud hosting & uptime monitoring
  • Security maintenance & daily data backups
  • Minor store content tweaks & product updates (2 hrs/mo)
  • Local SEO & Google Business Profile optimization
  • Monthly technical health summary
Recommended Growth Retainer
Retainer Tier 2 • Active Sales

Active Marketing

Combines technical hosting with active social media management and SEO content push to build brand authority.

R 8,000 / month
Billed monthly • Maximize ROI
Everything in Tier 1, Plus:
  • Social Media Management (2-3 posts/week Meta/IG)
  • Active on-page SEO improvements & content tuning
  • Monthly customer email newsletter campaign
  • Monthly performance analytics report & strategy call
  • Priority technical support desk
Retainer Tier 3 • Full Scale

Comprehensive Growth

Full-service digital agency partnership including paid Meta/Google ad management and continuous CRO.

R 10,000 / month
Ad budget billed directly to Meta/Google
Everything in Tier 2, Plus:
  • Paid Ad Campaign Management (Meta & Google Shopping)
  • Bi-weekly email marketing & automated customer flows
  • Ongoing Conversion Rate Optimization (CRO) & A/B testing
  • Dedicated 24/7 account manager line
Customizer

Interactive Investment Summary

Select your preferred combination of Phase 1 (Build) and Phase 2 (Retainer) below to see the exact investment breakdown.

Investment Summary
Phase 1 Once-Off Build: R15,000
Phase 2 Monthly Retainer: R8,000 / mo
Estimated Timeline
3 to 4 Weeks to Full Launch
* All prices exclude VAT. Invoice terms: 50% deposit on Phase 1 project kickoff, balance upon store launch. Retainer billed monthly.
Under The Hood

Built for Performance & Scale

We steer clear of bloated, slow legacy scripts. Your Boerseep store is engineered as a modern, high-speed e-commerce engine with built-in CRM capabilities.

Built-in CRM Engine

Effortlessly segment wholesale vs retail customers, track repeat soap bundle buyers, and automate post-purchase follow-ups.

Mobile First Checkout

Optimized for South African mobile shoppers with seamless PayFast, Ozow instant EFT, and 1-click WhatsApp order options.

Sub-Second Load Times

Optimized asset delivery ensuring your store loads instantly even on standard mobile networks across South Africa.

SA Courier Ready

Pre-configured for major local door-to-door couriers (The Courier Guy, Pargo, Aramex) with automated order fulfillment workflows.

Questions & Answers

Frequently Asked Questions

Will our existing domain name and email accounts stay intact?

Yes, 100%. We manage DNS records seamlessly without any disruption to your existing company email addresses or domain name (`boerseep.co.za`).

How are South African payment gateways handled?

We connect your site directly to trusted South African payment merchants like PayFast, Ozow (Instant EFT), and standard EFT bank transfers. Payouts settle directly into Ou Handel's Boerseep bank account.

What is included in the built-in CRM capabilities?

Unlike basic static store sites, our e-commerce engine captures detailed customer profiles, order history, repeat purchase intervals, and contact preferences—enabling personalized email updates and wholesale inquiry management.